Having worked in the creative industries for over 10 years as a vocalist, arts administrator and events producer in Canberra, ACT, Ruth O'Brien saw a gap in the market for artists and creative people to develop their administration and business skills. As a result, Mary Violet Creative was born – a creative business to help other creative businesses – through creative coaching, arts administration and workshops.

Poyo worked with Ruth to develop a brand identity, including logo, colour palette, fonts, and collateral.
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